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Viking Cruise Line – Company Profile

Overview

Viking is a global leader in river, ocean, and expedition cruises, offering culturally enriching, destination-focused journeys for adult travelers. Known for its modern Scandinavian design, immersive shore excursions, and emphasis on learning and relaxation, Viking positions itself as “The Thinking Person’s Cruise.”

Company Background

Founded: 1997
Founder: Torstein Hagen
Headquarters: Basel, Switzerland (operational) and Los Angeles, California, USA (marketing)
Industry: Luxury Travel and Cruising
Market Focus: Mature, culturally curious travelers seeking enriching, adult-oriented voyages

Fleet Overview

River Cruises

Viking operates a large fleet of river ships, often referred to as “Viking Longships,” offering cruises across:

Europe’s major rivers (Rhine, Danube, Seine, Douro, Elbe)
Egypt’s Nile River
The Mekong River in Southeast Asia
The Yangtze River in China

Ocean Cruises

Viking’s ocean ships carry around 930 guests each, offering global itineraries with an emphasis on comfort, cultural immersion, and destination access. The ocean fleet includes:

Viking Star
Viking Sea
Viking Sky
Viking Orion
Viking Jupiter
Viking Venus
Viking Mars
Viking Neptune
Viking Saturn

Expedition Cruises

Viking also operates expedition ships designed for exploration in polar and remote destinations, such as:

Viking Octantis
Viking Polaris

These ships are equipped with advanced exploration tools, including submarines and Zodiacs.

Destinations

Viking’s itineraries cover a wide range of destinations, including:

Europe (rivers and coasts)
The Mediterranean
Northern Europe and Scandinavia
The Americas
Asia and the Pacific
Antarctica and Arctic expeditions
Egypt and the Middle East
Great Lakes in North America (expedition cruises)

Unique Selling Points

Cultural Enrichment: Each cruise is designed around destination immersion, including guided tours, guest lectures, and onboard cultural programs.
Adult-Only Experience: Guests must be 18 years or older, providing a quiet, mature onboard atmosphere.
Inclusive Value: Most fares include shore excursions, Wi-Fi, meals, and beverages.
Modern Scandinavian Design: Sleek, elegant interiors inspired by Nordic simplicity and comfort.
Focus on Learning: Onboard enrichment through TED Talks, guest lecturers, cooking classes, and destination experts.
Sustainability Practices: New vessels feature environmentally advanced engineering and eco-friendly technologies.

Guest Experience

Viking is designed for travelers who prefer understated luxury, cultural depth, and comfort. The cruise line avoids casinos, kids’ clubs, and large entertainment shows in favor of libraries, lounges, planetariums, spa experiences, and quiet observation areas.